FAQ
Pricing, the build, what you own, and what happens after. Straight answers, including when the answer is no.
The Build
Typically 3–7 business days for the live preview. If you want it, you pay $2,000 and it can go live on your domain that day. You then get 30 days of included revisions.
Even better. We'll build you one from scratch based on your practice info. Fill out the intake form and we'll handle the rest. Same price, same timeline.
To run the site: no. Your website is static HTML on Cloudflare — it just works, no maintenance required. To make content changes yourself: yes, a little. Updating text or adding a page means editing code files and pushing to GitHub. It's doable for many people, and we provide clear instructions at handoff so you can do it yourself if you want. If you'd rather not touch it, any developer can make changes for a small one-time fee. The tradeoff is worth it — Squarespace charges $23/month whether you touch your site or not. Most dental websites go months without a single change. With Groundwork you pay nothing until you actually need something, unless you choose the optional add-on.
Right now, yes. We're focused entirely on dental practices because specialization means better results. Every template, every schema type, every content structure is built specifically for how dental patients search and what Google expects from dental websites.
Pricing & Cost
No catch. That's just the minimum cost to have a properly built website. Hosting on Cloudflare Pages is free. There is no required monthly fee. If you want us to handle things for you, Groundwork Managed is $200/month or $1,200/year: a weekly patient-question video we edit and publish for you, a yearly site refresh, content changes, and every technical account handled if you want. It's priced for practices that want it done for them; most can skip it and pay nothing.
Modern development tools — including AI-assisted workflows — have made it possible for a skilled engineer to build high-quality, unique websites dramatically faster than a traditional agency team. The $15k firm is using the same tools. They just have more people, more overhead, and more reasons to keep you paying. $2,000 is the minimum cost to have a properly built website. The difference is we pass the efficiency gains to you instead of pocketing them.
The website build is a one-time payment. Groundwork Managed is optional: monthly is month-to-month, cancel anytime; yearly is billed once a year, and you can cancel it anytime too: we bill the months you used at the monthly rate and refund the rest. No contracts. No cancellation fees. No "90-day notice period." If you want to stop, just stop, and everything stays yours.
We build a preview before you commit. You see the finished work, click around, check it on your phone. If you like it, you pay $2,000. If you don't, you owe nothing. After you pay, the site can go live on your domain that day, and you get 30 days of included revisions. That's the deal.
No. Your hosting on Cloudflare Pages is free after the build. There are no plugins to update, no database to manage, no security patches. The site runs itself, and you're capable of owning your own accounts. Groundwork Managed is for practices that want ongoing content in the dentist's own voice (one short phone video a week, edited and published for you) and zero technical involvement, including the domain if you want. If you won't record, it isn't worth the money.
Yes. The site runs on Cloudflare Pages (free), the code lives on GitHub (free), and you own everything.
Paid advertising, complex software integrations, patient portal development, and ongoing marketing strategy. We build the website and Google Business Profile foundation, not a full marketing department. Ongoing content is only part of Groundwork Managed, and it's built from what the dentist records.
After the Build
After you pay the $2,000. The clock starts when you send your first revision request — then you have 30 consecutive days of included changes. Take your time gathering photos and notes; the window doesn't start the day you pay.
Everything. Your domain, your content, your hosting account, your code repository, and your Google accounts (Analytics, Search Console, Business Profile). If you never hear from us again, everything keeps working.
Nothing changes. That's the whole point. Our explicit goal is that you never have to reach back out. No follow-ups, no check-ins, no renewal notices. Your website keeps running on its own.
After you pay $2,000, you get 30 days of included revisions, starting with your first feedback. After that window, most practices don't need many changes. When you do, add a single month of Groundwork Managed ($200). You get the full month to request whatever fixes you need, plus that month's weekly video prompts, so it doubles as a trial of the content side. Then cancel or keep it. No ongoing commitment.
A great website won't flood your practice with new patients. But a bad one is actively turning people away. Our focus is the baseline foundation: every technical signal Google and AI search actually check, done correctly. Real growth beyond that requires regular content creation. We'll tell you exactly what that involves and what to realistically expect.
Those platforms are full-service practice management systems — patient scheduling, EHR, billing, the works. That's a different product solving a different problem. Groundwork isn't a practice management tool. It's just a website. A really good one that you own outright. Pay once, get your site, done.
About Groundwork
Modern AI tools compress what used to take separate designers, developers, and copywriters into a focused build. The savings go to you. No account managers. No layers between you and the work — you talk to whoever is actually building your site, not a sales rep relaying messages.
Dentists are some of the most skilled professionals we know, and some of the most underserved when it comes to their online presence. The dental marketing industry has been overcharging for underwhelming work for years. Modern tools make it possible to deliver dramatically better results at a fraction of the cost.
Yes, and we're direct about it. AI is why this costs $2,000 instead of $15,000. Every agency in 2026 uses AI tools. Most won't say so because they're still charging 2019 prices. The AI does the heavy lifting; we do the quality control, specific content writing, and engineering that AI can't handle on its own yet.
Your website keeps working. It's hosted on Cloudflare (which isn't going anywhere), the code is on GitHub, and any developer in the world can pick it up. That's the whole ownership model — you're never locked into a single vendor.
Interested? Let's Talk.
Send us your practice info and current website. We build a preview first, typically in 3–7 business days, and you pay only if you like it.