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You don't need an agency. Just the basics, done right.

Custom dental websites, ready in days. No long-term retainers, no ranking promises.

  • Show up on Google, with a page for every service
  • Your Google listing and reviews, set up right
  • Ready for ChatGPT and Google AI answers
  • Fast on every phone (90+ PageSpeed)
  • No required monthly fees
  • You own the site and every account

One price. Everything included.

$2,000

One-time build

Preview in 3–7 business days.

You own the code, domain, hosting, and every Google account.

$0

Per year after that

No required fees. Free hosting.

SEO Foundation

Every page set up so patients searching nearby can find you, with a page for each service you offer.

Google Business Profile + Reviews

Your Google listing set up with hours, services, and photos. A short link for patients to leave reviews, and reviews shown on your site.

AI Search Ready

When someone asks ChatGPT or Google AI for a dentist nearby, your practice can appear in the answer.

90+ PageSpeed Score

Loads in under a second on any phone. No plugins, no clutter.

Groundwork Managed ($200/mo or $1,200/yr) is optional: a weekly patient-question video from the dentist, edited and published for you, and every account handled. Most practices don't need it, and the self-hosted option is free.

View Full Pricing

How It Works

01

Tell us about you

Your website URL and Google listing are enough to start.

02

We build it

You get a live preview in 3–7 business days: a real site you can open on your phone, not a mockup.

03

You decide

If you want it, you pay $2,000. If not, you owe nothing. After you pay, it can go live on your domain that day.

04

You own it

30 days of included revisions after you pay. Domain, hosting, and code, all in your name. Walk away anytime — your site keeps running.

Full walkthrough →

How We Compare

Feature DIYWix, Squarespace, etc. Traditional agency Groundwork
Setup cost Free $2,000–$15,000 $2,000 flat
Yearly cost $0–$200/yr $2,400+/yr ($200+/mo) $0
Design Shared templates Shared across clients 100% custom
Mobile Responsive templates Varies by agency Optimized on every device
Speed Slow–moderate Moderate 90+ PageSpeed
SEO optimization Minimal Varies by agency Full: built for Google + AI
Content You write it Written for you Written for you
Editing interface Visual drag-and-drop They manage it for you Open code. Any developer can update it
Ongoing updates You do it yourself Included in monthly fee Pay as needed
Ownership Hosted on their platform Varies by provider You own code, hosting, domain
Build time Weeks (your time) 4–12 weeks 3–7 business days
Google Business Profile Not included Sometimes, extra cost Included

Scroll sideways to see the Groundwork column.

Frequently Asked Questions

Everything. Your domain, your content, your hosting account, your code repository, and your Google accounts (Analytics, Search Console, Business Profile). If you never hear from us again, everything keeps working.

No catch. Hosting on Cloudflare Pages is free. There is no required monthly fee. If you want us to handle things for you, Groundwork Managed is $200/month or $1,200/year: a weekly patient-question video we edit and publish for you, a yearly site refresh, content changes, and every technical account handled if you want. It's priced for practices that want it done for them; most can skip it and pay nothing.

Yes. AI is why this costs $2,000 instead of $15,000. What it can't do on its own yet: write real service content for your specific practice, configure hosting, get structured data right, and make sure your sitemap submits correctly. That's the part we handle.

Nothing changes. That's the whole point. Our explicit goal is that you never have to reach back out. No follow-ups, no check-ins, no renewal notices. Your website keeps running on its own. If you ever want to make updates or get interested in more aggressive growth, we're here — but it's entirely your call.

A great website won't flood your practice with new patients. But a bad one is actively turning people away. We're not promising rankings or growth. That's a different beast, and anyone who does promise it is probably selling you paid ads dressed up as SEO. Our focus is the baseline foundation: every technical signal Google and AI search agents actually look for, done correctly. A fast site. An accurate Google Business Profile. Structured data. Real service pages. The inputs are in your control. The algorithm does the rest.

Because no one can. If someone says they can, ask exactly how. The answer is almost always Google Ads: paid clicks that put you "on page one" while the campaign runs, then disappear the day you stop paying. That's not organic SEO. That's renting visibility you'll never own. Real search rankings aren't something any agency controls. What we guarantee: every technical signal Google publishes — page speed, structured data, GBP accuracy, mobile performance, AI search readiness — done correctly and permanently.

After you pay $2,000, you get 30 days of included revisions. The clock starts when you send your first round of feedback, so you aren't burning days waiting on photos. After that, most practices don't need many changes. When you do, add a single month of Groundwork Managed ($200). You get the full month to request whatever fixes you need, plus that month's weekly video prompts, so it doubles as a trial of the content side. Then cancel or keep it. No ongoing commitment.

Those are practice management systems: scheduling, patient records, billing. Groundwork is only the website, and you own it outright. You can use both.

Interested? Let's Talk.

Send us your practice info and current website. We build a preview first, typically in 3–7 business days, and you pay only if you like it.