Orthodontist websites
Parents Compare Orthodontists the Way They Compare Schools.
They read reviews. They look at cases. They want to know how you talk about treatment timelines, what happens if something goes wrong, and whether you look like someone who's going to take good care of their kid for the next two years. Your website has to answer all of that before they call.
The Orthodontic Website Problem
Most orthodontic websites look interchangeable. Stock photos of kids with braces, a "Schedule a Free Consultation" button, and a bullet list of treatment types. It doesn't tell parents anything that differentiates you from the orthodontist three blocks away.
Orthodontic treatment is a long-term commitment. Parents are choosing someone to work with their family for 18–30 months. The website that wins that decision shows the practice's personality, the doctor's approach, and real examples of the kind of cases they handle — not a generic clinical description of how braces work.
What We Build for Orthodontic Practices
A Page Per Treatment Type
Traditional braces, clear aligners, Invisalign Teen, retainers, early intervention — each gets its own dedicated page written for the patient and parent doing the research, not a catch-all "treatments" page.
Before/After Case Gallery
Your case results are your strongest proof point. We build a fast, organized gallery — filterable by treatment type or severity. No plugin. No slow load. Just your work.
Parent-Focused Copy
The parent doing the research isn't a clinical audience. We write for their actual concerns: cost, timeline, what the appointments look like, how to talk to their kid about braces. Real answers, not clinical descriptions.
Age-Group Targeting
Early orthodontics for kids, teen treatment, adult clear aligners — the messaging is different for each. We structure the site so each patient type lands on copy that speaks to them.
Financing and Insurance Pages
Orthodontic treatment is a significant spend. A dedicated financing page — payment plans, insurance networks, HSA eligibility — removes the biggest hesitation point before the consult.
Orthodontic Schema Markup
Structured data specific to orthodontic services, doctor credentials, and service area. This is how AI search tools and Google understand your practice and recommend it over competitors.
Included with every build
The Handoff Doc
When we hand off your site, you get a plain-English document explaining everything you own — your Cloudflare login, your GitHub repo, your Google Analytics and Search Console setup. Written for a doctor, not a developer. No mystery about what you have or how it works.
No dependency. No monthly fee for "account management." Just yours.
$2,000
One-time — no monthly fee, no contract
Custom orthodontic website, before/after case gallery, treatment pages, GBP optimization, all accounts transferred to you, and the Handoff Doc. ~$12/year after that for your domain.
Full pricing breakdown →Questions About Orthodontist Websites
Yes. Each treatment type gets its own page with the specific content and search terms that patient is using. Someone searching "Invisalign teen" isn't looking at the same page as someone searching "traditional braces."
Significantly. The copy focuses on the concerns parents actually have — treatment timelines, what to expect at the first appointment, how to talk to a hesitant kid about braces, insurance. Not the clinical language of the procedure itself.
Yes — built-in gallery, no plugin required. We can organize cases by treatment type, age group, or complexity. Your cases are one of your strongest selling tools.
We link to your existing scheduling or intake system — or set up a simple intake form. We don't build the patient management software, but we connect everything cleanly.
Let's Build Your Orthodontic Practice Website.
Send us your practice info and current site. We'll walk through exactly what we'd build for your practice. No commitment, no pressure.